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MANIPAL INTERNATIONAL MEDIA RESEARCH CONFERENCE 2018

Conference Theme: Emerging Trends in storytelling

April 10, 2018: The School of Media and Communication (SOMC) of the Manipal Academy of Higher Education(MAHE), Dubai Campus held their 5th Manipal International Media Research Conference (MIMRC) on 10TH April 2018.

This year’s conference featured international guest speakers from different facets of the media industry viz Bollywood actor Gulshan Devaiah, VFX supervisor Ragui Hanna, National award recipient Anil Zankar, advertising and PR expert Kevin Hasler and Prof. Dr. Nilufer Pembecioglu. The event was attended by students and faculties from various educational institutes in the U.A.E.

The event explored the theme-‘Emerging Trends in Storytelling’ which relooked at redefined ways in which stories are being shared in the present scenario. Each speaker shared their insights and the impact of the changing trends in storytelling with the advancement of technology and digital spaces, in their respective fields of expertise.

The conference was furthered with an elaborate discussion by a panel of distinguished media experts with Chiranjib Sengupta, Hub Editor at Gulf News moderating the discussion.

“Storytelling will never change because the story has to be told traditionally — that is, properly. There’s no other way to do a story, which is doing it ethically, factually, and ensuring it is verified and unbiased. That content, which is the story, can be consumed through TV, the newspaper or WhatsApp. The content will remain, the platform doesn’t matter” said Mohammed Almezel, Managing Editor, Gulf News

Ehtesham Shahid, Managing Editor, Al Arabiya English elaborated on the challenges faced due to the shortening of readers’ or viewers’ attention span. “Quick multimedia content from a dizzying variety of sources makes it harder for editors and reporters to keep audiences engaged” he added. He spoke of a “digital fatigue” that has widened the chasm between people, by creating opposing camps on social media on a variety of issues.

Sajith Ansar, CEO, Idea Spice, described how the disruption has also impacted businesses and customers. Ansar said consumers used to be like a bullseye which businesses could aim at, but now they are like a fast-moving arrow.

While some arguments did not favor the ‘disruption’ caused by the propagation of digital media, Panelist Dr. Padma Rani, Director, School of Communication, MAHE, India stated that despite the negatives, this change also needs to be viewed from a positive perspective citing that new innovative apps and digital media have made accessibility to information easier than before.

Apart from talks and panel discussion, research scholars from different universities presented their papers pertaining to the conference theme.  MIMRC also showcased original storytelling talents by students ranging from slam poetry, claymation and drama.

 

A PHD candidate, Zoe Hurley from the College of Communication and Media Sciences, Zayed University won the ‘Best Paper Award’ for her research paper ‘Get Girls Reading: Stories of Social Networking Sites to Promote Reading Networks and Resources’

The one-day event was sponsored by SNTTA, Al Falah Advertising L.L.C, DLC Technical Solutions, Shure and NMK Electronics


MCRAW INTERNATIONAL CONFERENCE 2017

Conference Theme: Media Construction of Reality

May 2, 2017:  The ongoing discourse about the concept of ‘reality’ and whether individuals construct their reality initiates dialogue about the role of media in facilitating the conceptualization of everyday reality. The world is more connected than ever before and audiences are overloaded with mass media messages. These messages facilitate the conceptualization of reality which gives rise to various questions: Is reality a construct? Are media messages a reflection of society or construction? Is our consumed reality a social construction?

The association of media texts with audience’s perception of the world and response patterns has increasingly become vital areas of research with the advancement of technology and easy accessibility to media.

The Fourth Annual International Conference organized under the aegis of the Media & Communication Research and Analysis Wing (MCRAW) was aimed at deepening its understanding about the role of media in the conception of reality.

However, to promote an environment of academic research, MCRAW allowed the submission of other associated topics for consideration and encourage sessions within and across a variety of disciplines and fields related to Media & Mass Communication.

Conference streams:

  • Communication and Society
  • Communication Theory and Ethics
  • Consumerism and Media
  • Cross-Cultural Influences and Developments
  • Development Communication and Social Change
  • Digital Communication and Globalization
  • Education and New Technologies
  • Religion, Media, and Culture
  • Environment, Climate, and Communication
  • Future Of Communication Technologies
  • Media & Democracy
  • Media and Gender
  • Media Empowerment
  • Media History
  • Media Regulation and Policy
  • Social Media and Society
  • Socio-Political Development and Media
  • Visual Communication
  • Youth and The Internet

MCRAW INTERNATIONAL CONFERENCE 2016

Conference Theme: Media & Cultural Resistance – Beyond Gender Stereotyping

It comes as no surprise that our world is transforming into a diverse global culture and media undoubtedly plays a significant role: culturally, socially, economically, politically and ideologically. Media is a constant influence and source of manipulation of people’s attitudes, beliefs & opinions thereby creating a constructed representation of reality. Media has the power to create certain types of messages, portray gender, cultures, values & different perspectives, focus on the elites and the dominant ideologies, subsequently neglecting the subordinate groups. In the case of gender roles, the societies have established the hegemony of males by institutionalizing of male dominance over women. However, with the rapidly evolving and consumeristic markets, this complex relationship between genders is changing.

The Third Annual International Conference organized under the aegis of the Media & Communication Research and Analysis Wing (MCRAW) aims to deepen its understanding and contribute to the field of media and gender in the Middle East and around the world.

MCRAW 2016 serves as a premier forum to present research and new advances in the fields of theoretical, experimental and applied Media, Journalism, and Mass Communication. The conference will bring together leading researchers, educators, administrators, and scientists in the domain of interest from around the world. Topics of interest for submission include, but are not limited to:

Conference streams:

  • Communication and society
  • Digital divide and Neo-Imperialism
  • Social media and society
  • Youth and the Internet
  • E-learning, trends, and possibilities
  • Media & Democracy
  • Communication and marginalized communities
  • Future of communication technologies
  • Alternative and community media
  • Media and gender
  • Society and new media
  • Education and new technologies
  • Development communication and social change
  • Broadcasting, past and present
  • Freedom of expression in transitional societies
  • Media history
  • Communication theory and ethics
  • Environment, climate, and communication
  • Print media, past and present
  • Socio-political development and media
  • Cross-cultural influences and developments
  • Consumerism and media
  • Visual Communication
  • Digital Communication and globalization
  • Media Regulation and Policy in transitional society
  • Policy and communication
  • Media empowerment

MCRAW INTERNATIONAL CONFERENCE 2015

Conference Theme: Social Media: Impact, Consumption & Gratification

May 21, 2015: With every technological innovation and advancement media grows in its reach, power, and influence. This ever-growing media net, with increasingly blurred boundaries between users and consumers, is beset with questions of media accountability, ethical restraint on consolidation of media ownership patterns, and need for effective regulation.

Media organizations around the world are becoming increasingly socially, ethnically and culturally diverse, both as a consequence of globalization and in response to internalization. Social media has infused itself into the lives of every young person in the developed world today. And the types of social media that we use are ever growing, evolving and changing. The way we communicate has also changed dramatically moving further away from face-to-face communication.

Conference streams include:

  •  Communication and society
  • Digital divide and Neo-Imperialism
  • Social media and society
  • Youth and the Internet
  • E-learning, trends, and possibilities
  • Media & Democracy
  • Communication and marginalized communities
  • Future of communication technologies
  • Alternative and community media
  • Media and gender
  • Society and new media
  • Education and new technologies
  • Development communication and social change
  • Broadcasting, past and present
  • Freedom of expression in transitional societies
  • Media history
  • Communication theory and ethics
  • Environment, climate, and communication
  • Print media, past and present
  • Socio-political development and media
  • Cross-cultural influences and developments
  • Consumerism and media
  • Visual Communication
  • Digital Communication and globalization
  • Media Regulation and Policy in transitional society
  • Policy and communication
  • Media empowerment